2014 study also finds that 59% of American Seniors, ages 65+, are actively using the internet or email.
The social media use of seniors and older adults continues to see an increase year-after-year, according to a 2014 study by Pew Internet. Additionally, the adoption of Internet and technology use is also increasing. Income and age are a factor contributing to the rise of technology use among this age group.
The Pew Internet Study also notes some set backs that may be hindering an even faster adoption rate of social media and Internet usage to this audience. Physical disabilities, access to technology, and financial resources may limit the ability of some older adults to go online.
6 in 10 Seniors Now Go Online…
“A Majority of Older Internet Users Go Online on a Daily Basis”
The study found that more adults are going online as a part of their daily habits. By either spending time on Facebook, checking their email or other sites on the Internet, being online is becoming integrated into the daily lives of American Seniors.
Of adults ages 50-64, the study found that 79% go online “every day or almost every day”, while 8% claimed to only go online 3-5 times per week.
Of adults ages 65+, 71% claimed that they go online daily, while 11% went online 3-5 times per week.
Number of Older Adults Online Increases Over Time (2000-2013)
Since the year 2000, Internet Adoption amongst seniors, 65+, has seen a sharp and steady rise. While 2010 noticed a bit of a drop off, 2011-2013 saw a rise to 59% of older adults from the 65+ audience were now online.
Only 86% of all adults, 18+, are online.
The highest number of seniors using the internet are from higher income brackets. 86% of older adults with household incomes of $50,000-$74,999, and 90% of seniors with a household income of $75,000+ use internet or email.
Among seniors with an annual household income of $75,000 or more, 90% go online and 82% have broadband at home. For seniors earning less than $30,000 annually, 39% go online and 25% have broadband at home.
Social Media Use of Seniors, Older Adults Increases in 2013-2014…
46% of online seniors ages 65+ use social networking sites like Facebook. The number of older adults actively using social networking sites is greater in the 55+ age group. Per the study, 78% of adults ages 50-64 use social networking sites.
As is the case for the online population as a whole, older women are more likely than older men to use social networking sites. Half (52%) of female internet users ages 65+ are social networking site adopters, compared with 39% of older men. Social networking site usage is also more common among the younger cohort of seniors, and adoption drops off dramatically after age 80. Some 54% of internet users ages 65-69 use social networking sites, compared with just 27% of internet users ages 80 and older.